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SEO is a skill. It’s not just about writing titles or stuffing your content with keywords. It’s about understanding how Google and other search engines work and how to use that knowledge to your advantage. SEO is important for anyone who produces content online (including bloggers, marketers, small business owners) because it helps ensure your content gets found when people look for it in search engines like Google and Bing. But SEO can also help you use fewer words while still saying more—which makes your content easier to read!

So yes: SEO really is important because it helps your stuff get seen by more people across the internet. Let’s dive into what this means and why it matters so much

It’s a skill.

Search engine optimization is a skill. It’s one that you can learn, and it’s one that requires practice. If you’ve ever watched someone play an instrument, or listened to them speak while they’re learning a language besides their own, then you know that there are times when they don’t quite get it right—and then there are times when they seem to be on fire with brilliance.

The same goes for search engine optimization: You will never be perfect at this craft—just like no violinist ever plays flawlessly every time they walk onto stage or no linguist has mastered every word in their target language yet. But with time and training (and perhaps some tools), your SEO skills will improve dramatically over time.

It helps your content be found.

Search engine optimization can do a lot of things—like help your content be found, rank higher in search results, and get more traffic from search engines. But there’s one thing it doesn’t do: make you the next president of the United States.

So if you want your site to be found by people who are looking for it and want it to rank highly in Google’s search results, then SEO is an important part of your strategy.

It helps you use fewer words to say more.

  • It helps you use fewer words to say more.
  • It helps your content be found on the internet.
  • It’s easy to do and not expensive.

It doesn’t have to be difficult.

SEO is not a complicated skill, but it does require some knowledge. If you’re new to SEO, the first step is to learn about your target audience and how they behave online. A lot of people think that doing good SEO means learning how to write meta tags or coding HTML. While these things are important, they aren’t the whole story!

In fact, there are many different types of content on the web—not just websites and blogs. You can do effective SEO for:

  • Webpages – Content on websites (check out our website!)
  • Social media accounts – Blog posts on Facebook or Instagram
  • News stories – Articles in publications like BuzzFeed News (try reading this one!)

SEO is a skill that should be a priority for everyone who produces content online.

If you’re producing content online and not optimizing it, you’re missing out on a huge opportunity.

Yes, SEO is a skill. And it should be a priority for everyone who produces content online.

If you think about it, no one wants to find information by doing research beforehand (which also takes time). We want the answer right now. And we want our questions answered quickly and efficiently—for example, if we need to learn about a new topic or service in order to make an informed decision about something important like healthcare or finance*.

And those answers can only come from the first page of search results on Google or Bing (or whatever other search engine your customer uses). If someone searches for “how do I get health insurance?” then that person needs to see your website high up on those results pages so they can click through and read everything about what kind of policy works best for them!


The point is, SEO is not just for websites. It’s also a skill that can help you be found by others. So if you’re reading this and thinking “I don’t need SEO”, well that’s probably because you’ve never tried it before. But if you do start practicing these skills and applying them to your own content online, then I can guarantee that they will bring more traffic to whatever it is that you’re doing!